A test Unit 9, form 10
CHOOSE:
2. Ramunė bought _ a new uniform for school.
3. Did you bake these cookies _ , Vilija? It’s tasty!
4. Vitalijus and Mantas A. really enjoyed _ during their holidays.
5. We won’t repair the car _ . We’ll take it to the mechanic.
6. I made this cake all by _ .
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CHOOSE.
1. They didn’t buy a new TV. Their parents bought it in the supermarket .
2. We're sorry, but we don’t have the new James Bond movie. It’s currently out of .
3. Deimantė returned the TV to the supermarket. It had defects and she didn’t want to replace it, so she got a .
4. Here’s your new TV, Gabrielė. Don't forget the 26 Eur .
5.That TV was a . It was 3000 Eur, but Mantas M. only paid 1000 for it!
6. Would you like to pay in credit , Audra?
7. Here’s your new dress. Shall I put your in the bag, Armanda?
8. You can pay at the over there.
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Read the text. Choose the correct answers.
Advertising in the information age
As new forms of communication are developed, so the world of advertising is changing in response. Basic ideas which advertisers have always believed are being challenged. For example, it used to be said that the more people you reached, the better it was for your business. Not any more!
Today, people are bombarded by information from television, the Internet, newspapers, magazines and countless other media sources. A marketing campaign has to be good to stand out amongst all of these competing messages. Because of this, businesses should aim to get their message not to the most people, but to the right people. This is especially important for small businesses – but how can they do this?
Instead of buying expensive advertising space in magazines, or investing in radio and television airtime, the latest advice is to advertise only to potential customers. If you own a local hairdresser’s, for example, it is better to post leaflets to all the households in your neighbourhood than to advertise on national television. Ask shops that attract similar customers, such boutiques or cosmetics shops, to keep your brochures next to their tills. In exchange, you can do the same for them.
Forget general messages; advertise current offers instead. ‘Have your hair coloured and get a twenty per cent discount throughout January!’ will work better than ‘Great hairstyles to suit all tastes’. Find out about local events and use them in your promotion. Messages like ‘Wouldn’t you love a cool new hairstyle for your school graduation next month?’ will show that you know your customers and are familiar with their needs.
Use the Internet. A website is a cost-effective way of communicating a lot of information: the location of your business, your opening times, your prices, your staff, and so on. That way, you can print simpler brochures. People rarely bother to read advertising literature with too much information. Simply print your main message and add your website address. Potential customers who want to know more about you will know where to look.
Finally, make use of your customers. Make sure they are happy with your services, and ask them to recommend you to their friends. Ask them for their email addresses so that you can keep them informed about special offers. If they agree, there is a good chance that they will forward your emails to their friends. Word of mouth is the best advertising there is.
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Choose and write in. There are three words that you don't need:
advert agency banners brands flyers logo placement slogan
2. Do they often buy famous __ from the supermarket, or just the supermarket's one?
3. The advertising __ launched a new advertising campaign for shampoo last week.
4. I believe that product __ in films encourages us to buy things.
5. Let’s include that mobile phone __ in our magazine next month.
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Complete the sentences with the third conditional form of the verbs in brackets.
1. He __ his girlfriend if he __ how worried she would be.
2. If you __ the advert, __ the product?
3. If she __ that flight, she __ late for the wedding.
4. We __ him to find a different job if we __ how unhappy he was.
5. If I __ more carefully about what I would do after university, I __ Art History.
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Complete the sentences with prepositions. Two words are not needed.
from, by, in, on, in, for, of
1. When she saw Philippe __ the first time, she knew she would marry him.
2. Do you think it would be quicker to travel __ train or car?
3. Did Amundsen travel to the South Pole __ foot or did he use dogs?
4. He was lucky to survive the accident; __ fact, it’s a miracle he’s alive.
5. If you hadn't got up late __ the first place, you wouldn't have to rush to catch the train now.
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